NEW YORK – Jan. 30, 2019 – CBS and Girls Inc. have joined together to create a CBS Cares public service announcement set to air during the CBS Television Network’s SUPER BOWL LIII coverage, Sunday, Feb. 3, and after the Super Bowl on the CBS Sports Network. Featuring the voiceover of CBS THIS MORNING co-host Gayle King and players from the New York Giants, the PSA encourages girls to believe they can succeed at the highest levels, especially when they work together.
At the center of the PSA are the Macaroons, a team of girls who score big against the New York Giants, showing that when girls unite, anything is possible.